wowmart is a new Landmark Group variety value retail brand that brings fast-moving consumer goods and general merchandise together in a compact neighbourhood format. Each store is designed to offer more than 7,000 products across everyday essentials, home, personal care, family, leisure and seasonal categories.

wowmart brings FMCG and general merchandise together under one roof. Its compact, scalable store format, broad assortment and supplier-led operating model are designed to support consistent customer value and regional expansion.

At a glance

• A new Landmark Group retail brand.
• The UAE’s first true variety value retailer.
• First UAE store now open at Oasis Mall Dubai.